About Us
George Northwood always knew he wanted to work with hair. Inspired by his hairdresser grandmother, Tess, he began his career as a hairdresser in Bristol at the turn of the millennium. He moved to London where he worked at some of the capital's most prestigious salons, as well as creating unique and timeless hair for countless fashion editorials, advertising campaigns and working with a then, up and coming Alexa Chung to create some of the most iconic hair moments of the decade. The “Alexa”, an effortless, undone bob, fast became a George Northwood signature haircut.
