Salon Lookbook Features
Clients looking to book their next hair or beauty appointment can easily find what they are looking for, using various search and filter options.
We encourage salon owners and stylists to fill out their Salon Lookbook page as completely as possible, in order to have the best chance of being discovered.
Salon owners and stylists can provide various details to help other members of our community make better-informed decisions.
The following details are available to all members, regardless of their Listing Subscription plan.
- Contact Details
- Address (Map / Driving Directions)
- Business Hours
- Cover Image
- Client Selfie Reviews
Tip: The higher you move up amongst the Subscription plans, the more details you can add to your Salon Lookbook.
All Lookbook pages include a built-in contact form so people always have an easy way to reach out to Salons and Stylists.
The email address used when signing up for the platform will be used as the default recipient address, but this can be changed at any time by editing your account details.
If you have an online booking system then this will override the built-in contact form and go directly through to your online booking system. You will be able to enter the link for your booking system during setting up your profile.
Salon owners and stylists can have their place of work address shown for quick reference.
Additionally, that location will be shown on a map, providing quick access to directions for users.
Clients can review salons and stylists to help others make better-informed decisions by leaving a Client Selfie Review.
As part of the reviews, users can give an overall star-based rating.
Salons and stylists can build up their reputation by accumulating positive ratings and reviews.
Once a client has left their review they will be asked to also leave their review on your Google and Facebook pages, you will be able to add the links when creating your profile or at any time by going back and editing your profile. They will also be asked to recommend you to their friends and family helping you attract more clients to your business.
Everyone has to start somewhere and may not have their reputation built up, so not having any reviews isn’t necessarily a bad thing.
Client Selfie Reviews are always moderated, once a review is submitted you will be able to check it before it is visible on your page. Any spam messages posted will automatically be detected and deleted.
From your account dashboard, you can easily view valuable information about your overall Lookbook page footprint on our platform. with the ability to filter by a particular profile page and by a specific date range.
The analytics are laid out in a clean, simple fashion, that’s easy to understand and digest.
- Views (Unique): The first time a unique visitor views your Lookbook and the uniqueness is determined by their IP address.
- Views: If a unique visitor ever looks at your Lookbook page again, this counts as a ‘view’.
- Published profiles: This is how many ‘active’ Lookbook pages you currently have on our platform.
- Pending: This is how many Lookbook pages are waiting to be approved by our team.
- Active Promotions: This is how many of your Lookbooks have been promoted.
Cover Images are ideal for communicating your branding, products, services, etc., and for those that are highly visual, the right cover image could be what makes someone ultimately choose your Listing. For Salons, an image of the front of your salon works best here, or an image of the inside of your salon that best reflects your salon and brand. Stylists cover image will be taken from their featured Lookbook to help highlight their best work.
You can easily duplicate any of your existing Lookbooks, using a super quick, 3-step process.
- From your dashboard, click the ‘duplicate’ icon on one of your Lookbook pages
- Make any desired changes to what will be your new Lookbook page.
- Click ‘Duplicate Listing’.
It is really that simple, to have multiple Lookbook pages on our platform that might share a lot of the same information.
If you have an online booking platform that you want to connect with your Lookbook page, you will be able to enter the information when you create your profile or at any time after by editing your profile. Clients will then be able to book directly with you. If you need any help setting this up get in contact by dropping us an email.
To help clients easily reach salons and stylists and to help get Lookbook pages found in search engines, NAP (Name, Address, and Phone Number) is critical information to include in a Lookbook page.
While including a Name (i.e. Salon Name) is a given, pages can contain the following information, in an actionable format (ex. click-to-call) where possible, to make things even more convenient for users of the platform.
Links to Social Networks can be added to your Lookbook page.
When a link is added the name of the network and the corresponding icon is automatically added.
If someone chooses to click on one of the Social Networks, that network’s website will open in a new browser tab, so users can stay on the Lookbook page.
Videos uploaded to services like YouTube or Vimeo can be easily embedded into a Lookbook page.
- Business or Brand Introduction
- Product Overviews
- How to’s
Link directly to your own website, allowing you to get more exposure and allow clients to understand you better.
You can create Lookbooks within your Salon Lookbook page. Once you have created your profile, you will be able to create various Lookbooks to showcase the looks you create. You will select a category for the Lookbook and then name the Lookbook you want to create under that Category. You can add a description, and images and embed YouTube videos within the Lookbook.
Be as creative as you like. Get in touch if you have any questions. Contact us.
Showcase any Awards and achievements on your Lookbook page, along with any relevant images and photos.
We are always open to strategic partnerships in order to bring more value to the community.
If you are interested in potentially being a partner or working with us, please reach out.
Premium-level Lookbook pages appear above all Basic and Standard-level pages in search.
Premium-level Listings appear on our Home page, and other high-traffic pages, for a time, giving them greater exposure.
Premium-level Lookbook pages will hold their spot on the high-traffic pages, for as long as it takes for new, Premium-level Lookbook pages or Promoted Lookbook pages to push them out.
Premium-level Lookbook pages are automatically granted “verified” status on our platform and will have a blue tick badge displayed so other members know those Lookbook pages mean business.